Maybe you’ve heard them mention a comment from a group chat that landed wrong. Maybe you’ve caught yourself wondering what’s really happening in the digital spaces they move through every day. If any of that sounds familiar, you're not alone.

This Isn’t Just About Screens

Yes, this world offers incredible opportunities. Technology has the power to inspire, educate, and connect. But it also reshapes the landscape of parenting. We’re no longer just managing routines or values; we’re learning to support children who live both online and offline, often simultaneously.

That shift brings with it a new kind of complexity. How do we set healthy boundaries around screens without turning daily life into a negotiation? How do we stay involved in our children’s digital lives without intruding? How do we talk about mental health, self-image, and belonging in ways that are rooted in empathy, not fear?

These aren’t just tech problems. They’re parenting questions. And for too long, there hasn’t been a single, integrated place to turn for support that’s both credible and compassionate.

Technology has the power to inspire, educate, and connect. But it also reshapes the landscape of parenting. We’re no longer just managing routines or values; we’re learning to support children who live both online and offline, often simultaneously.

Why We Built Apparently

Apparently was created by parents, educators, psychologists, and technologists who understand what it feels like to want to get it right and still feel unsure. We knew what was missing: a space where modern parenting challenges are met with clarity, guidance, and tools that actually work.

Apparently is more than an app. It’s a parenting ally designed to help you make sense of the digital age with confidence and curiosity.

What You’ll Find Inside Apparently

• You’ll get access to on-demand courses taught by trusted experts, so you can learn about screen habits, mental health, and online culture at your own pace.

• Books and audiobooks are carefully selected to deepen your understanding of the issues your family may be facing.

• Downloadable workbooks translate big ideas into practical steps you can use right away.

• Live sessions give you access to real-time insight from psychologists, educators, and tech professionals.

• Interactive tools like journaling prompts and personalized assessments help you reflect and plan with intention.

• A supportive parent community offers connection, encouragement, and perspective.

• And with AI-powered recommendations, the content you see is always relevant to your parenting style and the questions you’re asking right now.

You Don’t Have to Figure It All Out Alone

Apparently lives where you live—on your phone, in your pocket, ready when you are. Whether you're dealing with a specific challenge or simply want to feel more prepared, Apparently is there to support you without judgment or overwhelm.

Parenting today can feel like trying to catch up with a world that keeps accelerating. But you don’t have to do it alone. Apparently brings together real tools, real people, and real perspective, so you can parent with more confidence and less noise.

Start where you are. We’ll meet you there.

Download Apparently and begin your 14-day free trial today.

Parenting today can feel like trying to catch up with a world that keeps accelerating. But you don’t have to do it alone. Apparently brings together real tools, real people, and real perspective, so you can parent with more confidence and less noise.