Cookie Policy
August 11, 2025
At Apparently, Inc. ("Apparently," "we," "us," or "our"), we use cookies and similar tracking technologies to operate our website, improve performance, and deliver relevant content and advertising. This Cookie Policy explains what cookies are, how we use them, and the choices available to you. For information about our broader data practices, please see our Privacy Policy.
By using our website, you agree to the use of cookies as described in this Policy, subject to the consent requirements that apply in your region.
Who we are and GDPR compliance
Apparently.m. is the controller responsible for cookies placed on this website. For EU/EEA/UK visitors, our legal basis for using cookies is: (a) legitimate interests for strictly necessary cookies needed to run the site; and (b) your consent for all non‑essential cookies (e.g., analytics, advertising, social). You can withdraw consent at any time via the Cookie Settings link without affecting the lawfulness of processing before withdrawal. We keep a record of your consent choices. Contact: info@apparently.mx
What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website. We also use related technologies such as local storage, pixels/web beacons, and SDKs. In this Policy, we refer to all of these as "cookies."
• Session cookies are deleted when you close your browser.
• Persistent cookies remain until they expire or you delete them.
• First‑party cookies are set by the site you visit; third‑party cookies are set by other providers (e.g., analytics, ad partners, social embeds).
Types of cookies we use
• Strictly necessary – Essential for core functions such as page navigation, load balancing, security, fraud prevention, and remembering your cookie choices. These do not require consent where permitted by law.
• Performance & analytics – Help us understand how visitors use the site (e.g., pages viewed, links clicked, error diagnostics) so we can improve content and experience. Data is aggregated where possible.
• Functionality – Remember choices (such as language/region) and provide enhanced features.
• Targeting & advertising – Enable us and our partners to deliver and measure ads, limit frequency, combat fraud, and build audiences for outreach.
• Social media & embeds – Enable video playback, sharing tools, and other embedded content provided by third parties.
Your choices and consent
Cookie banner & preference center: On first visit (and periodically thereafter), our banner lets you accept all cookies or manage by category. You can change or withdraw consent at any time via the Cookie Settings link in our footer.
• Global Privacy Control (GPC): Where supported, we treat a valid GPC signal as a request to opt out of sale/share or targeted advertising cookies. We do not respond to browser "Do Not Track" (DNT) signals.
• Browser settings: Most browsers let you block or delete cookies. Doing so may affect site functionality. See your browser’s Help for instructions.
• Email pixels: Disable images in your email client or unsubscribe from emails to limit pixel use.
Region‑specific information EU/EEA, UK, Switzerland
We obtain your consent before setting non‑essential cookies. You may withdraw consent at any time via Cookie Settings. If data is transferred outside your region (e.g., to the United States), we rely on appropriate safeguards (such as Standard Contractual Clauses) where required. United States (including California, Colorado, Connecticut, Virginia, Utah): You may opt out of cookies used for "targeted advertising"/"cross‑context behavioral advertising" via Cookie Settings or the Your Privacy Choices link (where shown). We honor GPC signals as opt‑out requests. Canada (PIPEDA): We obtain consent for non‑essential cookies and provide clear explanations of purposes. You can change your choices at any time via Cookie Settings or your browser. Brazil (LGPD): We rely on legitimate interests for strictly necessary cookies and your consent for non‑essential cookies. You may withdraw consent at any time via Cookie Settings. Mexico and Latin America: We obtain your consent for cookies that are not strictly necessary. You can manage preferences at any time via Cookie Settings or your browser. Australia and New Zealand: We obtain consent where required and provide opt‑out options via Cookie Settings and browser controls. India (DPDP): We rely on your consent for non‑essential cookies and provide an easy way to withdraw consent at any time through Cookie Settings. Other regions: We apply these principles globally and will honor local requirements regarding consent, transparency, and withdrawal rights.
Cookies we use
• Strictly necessary – Essential for core functions such as page navigation, load balancing, security, fraud prevention, and remembering your cookie choices. These do not require consent where permitted by law.
• Performance & analytics – Help us understand how visitors use the site (e.g., pages viewed, links clicked, error diagnostics) so we can improve content and experience. Data is aggregated where possible.
• Functionality – Remember choices (such as language/region) and provide enhanced features.
• Targeting & advertising – Enable us and our partners to deliver and measure ads, limit frequency, combat fraud, and build audiences for outreach.
• Social media & embeds – Enable video playback, sharing tools, and other embedded content provided by third parties.
Managing cookies
• Use Cookie Settings to review, change, or withdraw consent at any time.
• Adjust your browser settings to block or delete cookies (site features may be limited).
• Some third parties offer their own opt‑out tools.
International transfers
If cookie‑related data is transferred to countries that may not provide the same level of data protection as your home jurisdiction, we implement appropriate safeguards (e.g., Standard Contractual Clauses) and additional measures where required. See our Privacy Policy for details.
Children
Our website is intended for parents and caregivers. We do not knowingly use cookies to profile or target children. If you believe a child has provided personal data via our cookies, contact us at info@apparently.mx and we will take appropriate steps.
Changes to this Cookie Policy
We may update this Policy to reflect changes in our practices or legal requirements. We will post updates here and revise the "Last updated" date above. Where required, we will request your consent again.
Contact us
If you have questions about this Cookie Policy or our data practices, contact us at info@apparently.mx.