GENERAL TERMS & CONDITIONS
(TERMS OF SERVICE)
August 11, 2025
Introduction
These General Terms & Conditions (the “Terms”) govern your access to and use of Apparently’s websites, mobile applications, content, and related services that link to or reference these Terms (collectively, the “Services”). “Apparently,” “we,” “us,” and “our” mean Apparently.mx, the site operator. Additional terms may apply to particular features (for example, subscriptions, promotions, live events, or organizational partnerships). If there is a conflict, those additional terms prevail for the applicable feature.
By accessing or using the Services, you agree to these Terms. If you do not agree, do not use the Services.
Who may use the Services
The Services are designed for parents and caregivers. You must be at least 18 years old (or the age of majority where you live) to create an account or purchase a subscription. You may not use the Services if you are barred under applicable law or have been previously suspended or removed from the Services.
Account registration and security
Provide accurate, current information when creating your account and keep it updated. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account. Notify us immediately of any unauthorized use or security breach. We may take steps we deem reasonably necessary to protect the Services and our users, including suspending or terminating accounts.
Subscriptions, free trials, billing, and taxes
4.1 Subscriptions. Some features require a paid subscription. The subscription term, price, and benefits are shown at purchase and may vary by region and platform. Subscriptions automatically renew at the then‑current price unless you cancel before the end of the current billing period.
4.2 Free trials and promotions. From time to time, we may offer free trials or promotional pricing. When a trial ends, the subscription converts to a paid plan unless you cancel beforehand. We reserve the right to determine eligibility and to modify or end a promotion at any time.
4.3 Billing. You authorize us (or our payment processors or app store partners) to charge your payment method for all fees and applicable taxes. Prices may change with reasonable notice as required by law. If a payment fails, we may suspend access until the payment is collected.
4.4 Cancellation. You may cancel renewal at any time in your account settings or via your app store’s subscription manager. Cancellation takes effect at the end of the current billing period. Except where required by law, payments are non‑refundable, and we do not provide credits for partial periods or unused Content.
4.5 Taxes. Fees are exclusive of taxes. You are responsible for any VAT/GST, sales, or other taxes, unless we state that a price is tax‑inclusive at checkout.
Digital content, license, and usage rules
5.1 Content. The Services include on‑demand courses, expert‑led live sessions and Q&As, books and audiobooks, downloadable workbooks and toolkits, assessments, and related materials (“Content”).
5.2 License to you. Subject to your compliance with these Terms and any applicable fees, we grant you a limited, personal, non‑exclusive, non‑transferable, non‑sublicensable license to stream and/or download the Content for your own noncommercial, household use during your subscription or for purchased items, as applicable. No rights are granted except as expressly stated.
5.3 Restrictions. You may not: (a) copy, modify, translate, or create derivative works of the Services or Content; (b) distribute, sell, rent, lease, or publicly perform the Content; (c) remove proprietary notices or circumvent technical protections; (d) use any data mining, scraping, or similar methods; or (e) use the Services for unlawful purposes.
5.4 Devices and availability. Availability of Content may change without notice. Some Content may not be available in all regions or languages. Features and streaming quality may vary by device, bandwidth, and platform.
Live sessions, community features, and conduct
6.1 Live sessions and recordings. Certain sessions (including Q&As) may be recorded for quality, safety, and on‑demand access. By participating, you consent to being recorded and grant Apparently a perpetual, worldwide, royalty‑free license to use, reproduce, display, and distribute the recordings for the purposes of operating and improving the Services. Do not share confidential or sensitive personal information during live sessions.
6.2 Community conduct. Be respectful. Do not harass, threaten, dox, or disparage others; do not share content that is illegal, exploitative, hateful, or that promotes self‑harm or violence. We may moderate, remove, or restrict content or accounts at our discretion to keep the community safe.
6.3 Zero‑tolerance for exploitation. We strictly prohibit any content that sexualizes or exploits children. We will report suspected child sexual exploitation or abuse to the appropriate authorities.
Your content; feedback
7.1 Your content. If you post, upload, or otherwise submit content (e.g., comments, questions, reviews, assignments) (“User Content”), you grant Apparently a non‑exclusive, worldwide, royalty‑free, sublicensable and transferable license to host, store, reproduce, adapt, publish, translate, distribute, publicly perform and display such User Content in connection with the Services. You represent that you own or have the rights to grant this license and that your User Content does not violate any law or third‑party rights.
7.2 Feedback. If you provide ideas, suggestions, or feedback, you grant us a perpetual, worldwide, royalty‑free license to use them without restriction or compensation.
7.3 Monitoring. We may remove or disable access to User Content that we believe violates these Terms or the law. We do not undertake to review all User Content.
Not professional advice; safety
8.1 Educational use only. The Services provide educational information designed to support parents and caregivers. The Content is not medical, psychological, therapeutic, legal, or safety advice and is not a substitute for professional judgment. Always seek the advice of qualified professionals with questions about a child’s health, safety, or education.
8.2 Emergencies. If you or your child is in immediate danger or experiencing a crisis, call your local emergency number right away (e.g., 911, 112, 999) or contact appropriate crisis services. Do not rely on the Services for emergency assistance.
Third‑party services and links
The Services may link to or integrate third‑party websites, apps, products, or services (including payment processors, video hosts, app stores, or social platforms). We are not responsible for third‑party services, and we do not endorse them. Your use is subject to the third party’s terms and privacy policies.
Intellectual property
The Services and Content are owned by Apparently or its licensors and are protected by intellectual property laws. All trademarks, logos, and trade names are the property of their respective owners. Except for the limited license in Section 5.2, no rights are granted to you. We reserve all rights not expressly granted.
Infringement complaints
If you believe that Content or User Content on the Services infringes your intellectual property rights, please notify us at info@apparently.mx with a description of the work you claim is infringed, (b) the material you claim is infringing and where it is located, (c) your contact information, (d) a statement that you have a good‑faith belief the use is not authorized, and (e) a statement that the information is accurate and that you are the owner or authorized to act on the owner’s behalf.
Privacy and cookies
Our collection and use of personal data through the Services is described in our Privacy Policy and Cookie Policy. By using the Services, you acknowledge that we will process your personal data as described in those policies.
Suspension and termination
We may suspend or terminate your access to the Services (including any account) at any time if we reasonably believe you have violated these Terms, pose a risk, or as required by law. Upon termination, Sections that by their nature should survive (including payment obligations, IP, disclaimers, limitations of liability, and dispute resolution) will survive.
Disclaimers
THE SERVICES AND ALL CONTENT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON‑INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, SECURE, OR ERROR‑FREE, OR THAT DEFECTS WILL BE CORRECTED.
Intellectual property
TO THE FULLEST EXTENT PERMITTED BY LAW, APPARENTLY AND ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, LICENSORS, AND PARTNERS WILL NOT BE LIABLE FOR (A) ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES; OR (B) ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, IN EACH CASE ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ANY CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES WILL NOT EXCEED THE AMOUNTS YOU PAID TO US FOR ACCESS TO THE SERVICES IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY. NOTHING IN THESE TERMS LIMITS LIABILITY FOR FRAUD, WILLFUL MISCONDUCT, OR FOR DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE, OR OTHER LIABILITY THAT CANNOT BE LIMITED BY LAW.
Indemnification
You agree to indemnify and hold harmless Apparently and its affiliates, officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising from or related to your use of the Services, your User Content, or your violation of these Terms or applicable law.
Region‑specific terms
17.1 EU/UK consumers: Nothing in these Terms excludes or limits rights you may have under mandatory consumer protection laws. If you are a consumer resident in the EU/UK, you may bring claims in your local courts as required by law. Right of withdrawal for digital content: If you purchase digital content not supplied on a tangible medium, you may lose your 14‑day withdrawal right once delivery has begun with your express consent and acknowledgment.
17.2 California users: If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA) as described in our Privacy Policy.
Governing law and venue
Except as otherwise required by mandatory law, these Terms are governed by the laws of Mexico City, Mexico, without regard to conflict‑of‑laws rules. You agree that the state and federal courts located in Mexico City will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Services, and you waive any objection to venue or inconvenient forum. If you are a consumer in the EU/UK, you may bring disputes in your local courts as required by law.
Changes to the Services and to these Terms
We may modify the Services or these Terms at any time, for example to reflect changes in our offerings or the law. If we make material changes, we will provide notice (such as by email, in‑app notice, or posting on our website). Your continued use of the Services after the changes take effect constitutes acceptance of the revised Terms. If you do not agree, you must stop using the Services and cancel any subscription.
App store terms
If you access the Services via Apple’s App Store or Google Play, those providers are third‑party beneficiaries of these Terms and may enforce them. You also agree to comply with applicable app store terms. Apparently is solely responsible for the Services and for addressing any claims (e.g., product liability, legal compliance, IP infringement) to the extent required by these Terms.
Export and sanctions compliance
You may not use the Services if you are located in, or are a resident of, a country or region subject to comprehensive sanctions, or if you are on any government list of prohibited or restricted parties. You agree to comply with applicable export control and sanctions laws.
Miscellaneous
These Terms constitute the entire agreement between you and Apparently regarding the Services and supersede any prior agreements. You may not assign these Terms without our prior written consent; we may assign them to an affiliate or in connection with a merger, acquisition, or asset sale. If any provision is found unenforceable, it will be severed and the remainder will remain in full force. No waiver of any term is a waiver of any other term. We are not liable for any delay or failure to perform due to causes beyond our reasonable control (force majeure).
Contact
Questions about these Terms? Contact us at info@apparently.mx.